Public Relations Principles and Practice - (Second Edition)

Author: He Weixiang
Publisher:
Publish Date: 2006-01-01
Features: This textbook comprehensively addresses practical issues in public relations operations within business enterprises. It introduces the fundamental concepts, principles, and development processes of public relations from three aspects: theory, practice, and skills. It covers the target audiences of public relations, the practical operation process, as well as specialized public relations skills, supplemented by numerous case studies in public relations.