E-commerce - (Second Edition)

Author: Lu Zhen Guang
Publisher:
Publish Date: 2005-02-01
Features: This book provides a detailed explanation of e-commerce from both business and technical perspectives, offering rich content that tracks many current hot topics in e-commerce development. It employs accessible language, an innovative writing style, and a goal-driven case-based learning approach. Multiple application cases are introduced and analyzed in detail in each chapter, along with discussion and practice questions for readers to reflect on and apply. Based on the edition, the content has been updated, and additional hands-on training materials have been added. The book also includes a companion experimental simulation system and electronic teaching materials. The content is divided into 10 chapters, including: Overview of E-commerce, Framework System of E-commerce, Basic Technologies of E-commerce, Application Technologies of E-commerce, EDI in E-commerce, E-commerce Settlement Systems, Logistics Management in E-commerce, Marketing Concepts in E-commerce, E-commerce Security and Regulations, and E-commerce Solutions. The appendix contains hands-on training materials. This book is suitable as a textbook for undergraduate and vocational colleges to cultivate applied talents in e-commerce. It is also suitable for technical personnel at mid-to-high levels, business experts, as well as professionals in the business and commercial sectors, and readers interested in e-commerce. This book provides a detailed explanation of e-commerce from both business and technical perspectives. The entire book is divided into 10 chapters, including: Overview of E-commerce, Framework System of E-commerce, Basic Technologies of E-commerce, Application Technologies of E-commerce, and more.