Enterprise Marketing International Management System

Author: China Enterprise Internationalization Management Research Team
Publisher:
Publish Date: 2002-05-01
Features: The "Enterprise Internationalization Management Series" is the most comprehensive series of international management books in China to date, as well as a set of operational international management action plans that enter market gaps with premium quality. Its greatest feature and advantage lies in its operability and practicality. It combines optimized theory and successful practices to form the core of the system, meticulously crafted by domestic and foreign experts and successful business professionals, specifically tailored for Chinese enterprises. The series breaks through the limitations of previous domestic and foreign publications—overcoming the lag of some domestic books and the unsuitability of foreign ones—by introducing the latest research findings. Chinese experts collaborate to provide scientific and practical solutions, offering Chinese enterprises a comprehensive international management solution tailored to their real-world needs.