Medical Marketing. Sales Representative Practice (4th Edition)

Author: Shangguan Wanping
Publisher:
Publish Date: 2005-08-01
Features: This book is divided into two parts, comprehensively introducing the relevant knowledge background and marketing methods for pharmaceutical representatives in marketing practice. The first part includes content such as pharmaceutical companies, drugs, pharmaceutical commercial enterprises, hospitals, national medical management institutions and departments, drug bidding and procurement, WTO and China's pharmaceutical industry, and medical reforms. The second part elaborates on various marketing practices: research, how drugs are delivered to patients, the use of sales tools, self-management for pharmaceutical representatives, public speaking skills, and drug sales behavior. This book can serve as a training manual for pharmaceutical representatives and pharmaceutical industry managers, as well as a reference book for pharmaceutical marketing and management personnel.