Network Marketing Operational Practices - Teaching Materials for Secondary Vocational Schools (Modern Marketing Major)

Author: Zhang Jinshan Deng Wen'an
Publisher:
Publish Date: 2006-09-01
Features: This book is designed based on the skill requirements of modern marketing professional positions. Through numerous examples, classroom exercises, and extracurricular practical training, it adopts an employment-oriented approach with a focus on vocational skills. It integrates several major hot technologies in the current online marketing field—such as commercial marketing websites and web pages, E-mail marketing, search engine marketing, online advertising marketing, logistics distribution and management in online marketing, online public relations strategies, and the promotion of online business sites—into the teaching and practice of marketing majors. Through learning, students can quickly master the corresponding professional skills, comprehensively improving their success rate and work efficiency in marketing jobs. This book compiles teaching and research achievements in marketing and e-commerce fields in recent years, closely aligning with various practical needs in marketing. Its main characteristics are: extensive material selection, strong practical training, and a focus on cultivating abilities. The book has a well-structured layout with rich examples. Each case study and practical exercise is organized and arranged around the core skills essential for marketing. It can serve as a textbook for vocational colleges in marketing majors, e-commerce majors, logistics management and goods distribution majors, international business majors, electronic information majors, information management majors, and business management majors. It is also suitable for civil servants, corporate managers, and marketing management personnel for training purposes. The book is accompanied by an electronic teaching reference package (including a teaching guide, electronic lesson plans, and answer keys to exercises), details of which can be found in the preface.