Rural Tourism and Management

Author: Li Haiping, Editor-in-Chief
Publisher:
Publish Date: 2006-04-01
Features: During the writing process of this book, the development of "Farmhouse Tourism" in Huzhou is primarily used as the carrier, aiming for simplicity and accessibility. On one hand, it objectively reflects the current development status of "Farmhouse Tourism" while fully considering the knowledge level of farmers. On the other hand, it combines the characteristics of tourism professionals and the requirements for innovative qualities in students' training programs in tourism schools, striving to integrate theory with practice and keep up with the latest trends and research findings in the tourism industry. The book is structured into ten chapters.
Chapter 1 primarily discusses the basic concepts, origins, development, status, and role of farmhouse tourism, as well as the main problems it faces and corresponding countermeasures. Chapter 2 helps readers understand the relationship between geographical environment and farmhouse tourism, as well as the main types of farmhouse tourism. Chapter 3, starting from the internal and external environments of farmhouse tourism, elaborates on the theory of interior design for farmhouse tourism and the design requirements for external and internal environments, analyzing the relationship between home arrangements and bonsai. Chapters 4 and 5 focus on the basic requirements for guest rooms and dining services and management in farmhouse tourism, guiding operators on how to provide standardized services.
Chapter 6 explains the basic theories of marketing and analyzes the source structure of farmhouse tourism in Huzhou, as well as how to develop marketing efforts. Chapter 7 focuses on general knowledge and the importance of etiquette, the basic etiquette that should be mastered during the service process in farmhouse tourism, and introduces etiquette practices in some countries and regions. Chapter 8 primarily discusses the importance of safety and hygiene in farmhouse tourism, the basic requirements for safety and hygiene, and methods for handling accidents.
Chapter 9 introduces commonly used English words and typical English conversational dialogues for farmhouse tourism. Chapter 10 primarily elaborates on and guides farmhouse tourism operators on how to organize various activities for tourists in terms of production, daily life, festivals, folklore, and entertainment.