Marketing knowledge

Author: Feng Jinxiang
Publisher:
Publish Date: 2007-07-27
Features: This book is the national planning textbook for the Commercial Operation major in secondary vocational schools, as well as a core textbook for the Commercial Operation major. The main content of this book includes: Marketing Environment Analysis, Market Analysis, Market Segmentation and Target Market, Product Strategy, Pricing Strategy, Distribution Channel Strategy, Promotion Strategy, Market Research and Forecasting in Marketing, Organizing, Implementing, and Controlling Marketing, and International Marketing. This book emphasizes the cultivation of practical skills, incorporating detailed examples and case analyses into each chapter. It can be used as a teaching textbook for the Commercial Operation major in secondary vocational schools, as well as a teaching textbook for related majors and a training manual for sales personnel in the workplace.