POP Advertising / Comprehensive Practice

Author: Zhuang Jingxiong
Publisher:
Publish Date: 2002-04-01
Features: POP is a new and emerging advertising form in today's fashion and trends. This book is meticulously compiled by Zhuang Jingxiong, a senior POP advertising design and training expert from Taiwan, under the planning of Taiwan's Mei Gong Society. It is divided into three volumes: "Typography Techniques," "3D Collage," and "Practical Comprehensive Techniques." Through numerous examples, the book provides a comprehensive introduction to POP typography design, basic POP techniques, and POP expression methods. It combines systematic theory with rich examples, enabling readers to improve their creativity and production skills in POP within a relatively short period. It is a complete, systematic, and authoritative teaching material for POP advertising design.