CI Planning Principles (CI Planning Graphic Series)

Author: Gao Chi
Publisher:
Publish Date: 2005-09-01
Features: This book presents the author's latest research findings on CI planning in recent years and explains the views of experts and scholars at home and abroad, combined with the realities of China. According to the introduction on the website of Beijing Distribution Center of Xinhua Bookstore, the book includes 10 chapters and 35 sections covering the definition and characteristics of CI, the history of CI development, CI surveys and overall conceptual planning, identity concept planning, behavioral identity and visual identity systems, CI application development and implementation, etc. The book is well-structured, clearly organized, conceptually precise, rigorously argued, richly illustrated, and includes thought-provoking exercises and questions. It is the first book in the "CI Planning Visual Series," a series of books edited by CI planning experts from around the world. Professor Gao Chi was invited by China Building Materials Press and recommended by experts to serve as the chief editor of the editorial board for this series.