Chinese Character Design (Textbook for Visual Communication Design Major in Higher Art Colleges)

Author: Chen Yuanchuan
Publisher:
Publishing Time: Not available
Features: This book introduces the historical evolution of Chinese character fonts and the origins and development of Chinese character graphics. It analyzes the period of integration and divergence between Chinese character graphics and Chinese character fonts, explores traditional aesthetic concepts of Chinese characters, and examines the profound influence of Chinese character graphics on Chinese culture and people's lives, from the beginning of totem worship to the introduction of auspicious concepts into Chinese characters. The textbook provides a detailed classification of the design of traditional Chinese character graphics, analyzes and discusses them with numerous examples, and explores the impact and integration of traditional art categories on Chinese character graphics. Based on the research of traditional Chinese character graphic systems, it effectively incorporates modern Chinese character creative research. The author summarizes multiple original training methods and proposes various research and training approaches for modern Chinese character creative research. From the perspectives of teaching and professional design, the book systematically discusses the background, principles, and practical methods of Chinese character design, clarifying the essence of Chinese character design through numerous case studies. This book can serve as a textbook and supplementary material for undergraduate visual communication programs in national education, as well as a reference for designers, planners, and enthusiasts in advertising, graphic design, and related fields.