Graphic Media Design (Textbook for Visual Communication Design Major in Higher Art Colleges)

Author: Wu Jianzhuang (Compiler)
Publisher:
Publish Date: 2005-09-01
Features: Printing Media Design is a compulsory course for the visual design major and a fundamental technical skill required for those engaged in visual communication design. Through the teaching of Printing Media Design, students will understand the role and significance of printing technology in visual art design, grasp the basic principles of pre-press finishing design and the process of various printing techniques, and preliminarily master the fundamental methods and technical characteristics of reproducing design effects through printing media. This book provides a shortcut for understanding printing media design in the digital age. The development of printing media has gone through three eras: the era of relief printing and movable type printing—the turning point of information dissemination; the image era—the industrial era of printing media; and the digital era—the high-speed information era. Today, printing media technology has evolved into a multidisciplinary field encompassing design, art, digital technology, color, photography, materials, printing processes, chemistry, and optics. The focus of this book is on printing media technology in the digital age, divided into three parts: pre-press processes, printing processes, and post-press processes. Through practical examples such as book design, packaging design workflows, image processing techniques, and layout editing design applications, students will better understand how to transform design drafts into print files and how to better express design through printing media technology. Additionally, a complete screen printing workshop is showcased, demonstrating how to personally experience the process of making printed materials. This book is suitable for students and faculty in design and art disciplines, as well as readers in related fields.