Real Estate Economics (New Century Series Textbooks for Engineering Management)

Author: Zhang Yueqing, Ding Yun (editors)
Publisher:
Publish Date: 2004-01-01
Features: The "New Century Engineering Management Professional Series Textbooks" primarily target engineering management programs in management and finance-related universities. Fully aligning with the fundamental requirements of the "four knowledge platforms" (management, economics, engineering technology, and law) set by the Ministry of Education's Professional Guidance Committee for talent cultivation in this field, the series emphasizes the specialized characteristics of finance and management-oriented institutions in project management, value assessment, feasibility studies, project marketing planning, and asset preservation and appreciation. The textbooks are designed to meet the needs of talent cultivation, primarily focusing on management and economics. The basic principles for developing this series of textbooks are as follows:
1. The textbooks must meet the specific requirements of the Ministry of Housing and Urban-Rural Development's Higher Engineering Management Discipline Professional Guidance Committee for talent cultivation in this field.
2. The cultivation of engineering management professionals in finance and management-oriented institutions should prioritize the development of business management capabilities. In textbook development, attention should be given to cultivating students' ability to effectively apply fundamental knowledge of the market economy, reflecting the training of business management professionals with engineering expertise. The focus should be on cultivating talents for real estate developers and operators, while also training business-oriented talents for construction enterprises.
3. The newly developed textbooks should exhibit a certain degree of foresight: they must reflect the demands of the 21st century for talent, consider the knowledge structure and competency requirements for engineering management professionals after China's entry into the WTO, and strive to align the content with international practices, facing the world and the future.
4. Emphasize case-based teaching: Strive to demonstrate practicality in the textbooks, and where feasible, select appropriate cases as supplementary and extended content to cultivate students' practical working abilities.
5. In some textbooks, efforts should be made to use well-established domestic and international original textbooks as reference materials to broaden learners' knowledge.
6. Modern teaching methods should be considered in the newly developed textbooks. Where conditions permit, supplementary electronic teaching materials should be developed to facilitate multimedia instruction, or exercise sets should be created to support students' after-class practice and self-study.
7. Time and progress should yield to quality, ensuring the advanced applicability of the textbooks. This series of textbooks is undoubtedly capable of meeting the teaching needs of the rapidly developing and continuously innovating field of engineering management in the new century.