Author: Zhang Linghao (Compiler)
Publisher:
Publish Date: 2005-10-01
Features: "Product Semantics" focuses on studying products as symbols similar to language from the perspectives of semiotics, communication studies, and cognitive psychology, examining their symbolic meanings in the context of use—not only their physical functions but also their psychological, social, and cultural connotations. It applies the characteristics and methods of these meanings to the practice of product design.
Product Semantics (Series of Reform Experiments in Higher Art and Design Education Courses)
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