Design Color (Basics of Design Series)

Author: Zhang Yu, Zhu Renzhou (editors)
Publisher:
Publish Date: 2004-07-01
Features: This book is prepared for the basic teaching of design majors. It differs from previous courses such as color sketching and color composition, serving as an intermediate link between fundamental courses and professional courses. The features of this book are: combining the explanation of color theory with case analysis, focusing on the analysis of basic concepts, and briefly omitting particularly specialized content to avoid the problem of "seeing only the trees and not the forest"! The book revolves around how to apply color in design, with content mainly including basic color theory, color physiology and color psychology, color and design, color engineering, fashion color, and color reproduction and management. This book can be used as teaching material or reference for design majors in various institutions, as well as for graphic and product designers.