Advertising Management and Regulations

Author: Wang Jun
Publisher:
Publish Date: 2003-06-01
Features: This book comprehensively elaborates on the basic theories, systems, activity rules, and behavioral norms of advertising management from three levels: the legal norms of advertising management in China, industry self-regulation rules, and social supervision characteristics. The content covers three levels:
First Level— Chapters 1 to 4: Basic Theory Section. It explains the basic theories of advertising, the basic theories of advertising management, the legal system of advertising management, the self-regulation system, the social supervision system, and the basic systems of advertising management (including advertising contract system, advertising agency system, advertising review system, advertising fee system, and advertising business file system).
Second Level— Chapters 5 to 10: Advertising Activity Management Section. It covers the management of advertising subjects, the management of advertising business activities, the management of advertising release behavior, the management of special commodity advertising and special advertising, and the management of false and illegal advertising.
Third Level— Chapter 11: It introduces the situation of the advertising industry and advertising management in foreign countries. This book strives to be theoretically strong and highly practical. It includes case analysis questions, advertising reviewer qualification examination questions, and major laws and regulations. It is not only suitable for undergraduate, junior college, and graduate students of advertising majors in universities to systematically master the knowledge of advertising and laws and regulations but also for advertising personnel in corporate advertising organizations, advertising professionals in advertising companies, and advertising staff in media advertising departments. It provides an action guide for advertising contracts, advertising agency business, submission or review of advertising certification documents, payment of advertising fees, establishment of advertising business files, and the application and review process of special commodity advertising and special advertising.