China Property Practical Naming - Thirty Thousand Cases (Real Estate Practical Marketing Series)

Author: Yu Yuanpeng, Editor-in-Chief
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Features: This book collects the names of over 30,000 residential projects from 33 major cities and regions in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong, and Taiwan. Chapter 1 outlines the development, classification methods, functions, and name structures of residential project naming, with a focus on the specific requirements and techniques for naming. Chapters 2 to 4 categorize these over 30,000 project names by suffix keywords, core keywords, and special keywords, respectively (keywords and cities arranged in alphabetical order based on the first letter of their pinyin). This is intended to provide practical case studies and inspiration for naming residential projects, making it easier for readers to search in multiple channels and directions. This book is highly suitable for planners in real estate development companies, real estate sales agencies, planning consulting firms, and advertising companies, serving as an important reference tool for real estate marketing planning.