Real Estate Practical Pricing and Sales Strategies / Real Estate Practical Marketing Series

Author: Yu Yuanpeng
Publisher:
Publish Date: 2006-01-01
Features: This book is divided into two parts. The first part is "Real Estate Practical Pricing Methods and Pricing Strategies," which elaborates on the pricing methods of real estate, price adjustments and trends strategies, as well as two comprehensive pricing plans and a pricing process from a renowned domestic cross-regional development company. The second part is "Real Estate Practical Sales Strategies and Sales Cases," which comprehensively covers sales strategies, sales control, and opening sales strategies. It details the sales strategies for real estate projects in three stages: the early stage, the mid-stage with a secondary launch, and the late-stage. It is accompanied by a wealth of selected cases, and at the end, it provides two complete sales planning cases for reference by sales planners. This book is suitable for marketing directors, sales managers, sales supervisors, planning managers, planning supervisors in the real estate marketing field, as well as those who are aspiring to engage in sales management and planning.