Here is the English translation of the provided content: Towards guest rooms - 6W - Effective handling of real estate guest complaints Note: The "" (carriage return/line break) is preserved as instructed.

Author: Jiao Peimin
Publisher:
Publishing Time:
Features: With the rapid development of the real estate industry, there has been a significant increase in customer complaints, making new residential properties a hot topic for consumer complaints. Based on 10 years of experience and lessons learned from working in customer service within the real estate industry, the author vividly illustrates how real estate developers can improve their customer service and effectively handle customer complaints, thereby reshaping their core competitiveness, using 80 distinct case studies. The book is divided into six parts: Why—Why are developers facing the need to reinvent? What—What is the core competitiveness of developers? When—Which moments are key for customer service? Where—Which aspects can enhance customer satisfaction? Who—Who is suitable for customer service work? How—How to effectively handle customer complaints? The book is written in a fluent and engaging style, is richly illustrated, and is highly readable, making it an extremely practical guide for customer service. It serves as a valuable reference for all developers.