Logistics Marketing (Textbook for 21st Century Universities)

Author: Chen Lixin, Editor-in-Chief
Publisher:
Publishing Time: Not Available
Features: This book is a professional basic textbook written for undergraduate students in logistics engineering, logistics management, and transportation engineering at universities. The main content includes: basic concepts of logistics and logistics enterprises; basic concepts of marketing; market analysis and customer analysis for logistics enterprises; market segmentation and target market in logistics; product strategy, pricing strategy, distribution channel strategy, and promotion strategy for logistics enterprises; logistics customer service; marketing planning, organization, and control for logistics enterprises, accompanied by discussion questions for students to use during their learning. This textbook is suitable for undergraduate students in logistics engineering and logistics management at universities, as well as for related engineering technicians for reference.