First-class automotive marketing, classic case studies fully covered

Author: Wei Wen, Xing Hemin, Yang Liqiang, et al.
Publisher:
Publish Date: 2002-10-01
Features: Cars run on the ground, but marketing can make your produced cars soar into the sky. None of the shining brands in the automotive industry has achieved success without the power of marketing. This book reveals the successful experiences of automotive companies in "conquering the world" through case studies and systematically summarizes and organizes them in the form of special essays. Operators who want to win the "automotive war" must read this! The automotive industry is a highly attractive field, having created countless famous brands. In China, the automotive market is also becoming increasingly hot. How can one stand out in fierce competition? This not only relies on one's own quality and strength but, more importantly, on effective marketing activities for cars. How to conduct automotive market research and forecasting? How to shape brands with marketing power? How to design images? How to carry out automotive public relations activities? How to plan and operate successful promotions? How to introduce and implement CRM in automotive enterprises? All these questions will be answered in the book. The book reveals the successful experiences of car companies in "conquering the world" through case studies and systematically summarizes and organizes them in the form of special essays. Operators who want to win the "automotive war" must read this!