Sign Design and Production—Outdoor Advertising Production Practice

Author: Du Zhonglai
Publisher:
Publish Date: 2004-04-01
Features: This book integrates calligraphy techniques and Chinese character culture. The content is divided into two parts: software and hardware. The software section discusses software for sign language, text, and advertising production. The hardware section primarily covers the production of signs, plaques, lightboxes, bronze letters, acrylic letters, screen printing, fiberglass letters, vinyl printing, engraving, heat transfer printing, neon lights, and fluorescent displays. The book also provides detailed explanations of the performance and usage of computer plotting, engraving, and vinyl printing equipment, as well as the application of high-tech products like digital cameras and scanners in sign production. It introduces both traditional and modern craftsmanship in sign making. Additionally, it includes a table of over 100 new advertising materials and a color section featuring numerous examples of store signs, showcasing the combination of signs and store decoration.