Real Estate Marketing (21st Century Higher Education Engineering Management Series Planning Textbooks)

Author: Zhang Yuan, Su Xuan, Editors
Publisher:
Publish Date: 2006-06-01
Features: Based on the nature of real estate marketing and the theoretical knowledge applied in real estate marketing activities, this book systematically introduces the basic concepts, theories, methods, and techniques of real estate marketing. Its main contents include: Introduction to Real Estate Marketing. Real Estate Marketing Environment. Real Estate Market Research and Analysis. Real Estate Marketing Department Competition Strategy, Real Estate Strategy, Real Estate Marketing Pricing Strategy, Real Estate Consumer Psychology and Buying Behavior Analysis, Real Estate Market Positioning Selection, Real Estate Enterprise Product Strategy, Real Estate Marketing Pricing Strategy, Real Estate Marketing Channel Strategy, Real Estate Promotion Mix Strategy, Real Estate Marketing Organization and Control, New Concepts in Real Estate Marketing. This book is a core textbook for the Real Estate Management specialization within the Engineering Management program. It is suitable for undergraduate majors in Engineering Management, Real Estate Management, Property Management, and other related fields involving real estate marketing. It can also serve as a reference for professionals in the real estate industry.