Cultural Marketing -- Theory and Practice of China's Contemporary Cultural Market

Author: Liu Yuzhu
Publisher:
Publish Date: 2002-08-01
Features: Cultural and Art Management is an interdisciplinary and broad-field emerging cross-disciplinary major, as well as a new liberal arts specialty. Shanghai Jiao Tong University was the first university in China to establish this major in 1993, approved by the former State Education Commission. In the absence of any precedent for curriculum design and disciplinary systems in China, Shanghai Jiao Tong University, based on the practical needs of building a socialist culture with Chinese characteristics, drew upon the achievements of curriculum design and disciplinary systems in developed Western countries, and exploratively established a curriculum system centered around core and distinctive courses such as Cultural Economics, Cultural Marketing, Cultural Management, Cultural Administration, and Cultural Policy, which has been adopted by many universities in China. The 21st Century Cultural Management Series Textbooks is designed based on this fundamental framework, incorporating fresh content from the curriculum designs of universities in China and tailored to the evolving practical needs.