Cultural Rooting of Entrepreneurship Orientation (Based on Empirical Analysis of Wenzhou and Guanzhong)

Author: Miao Renbing
Publisher:
Publish Date: 2006-10-01
Features: The research approach and framework of this book can be divided into three parts, totaling seven chapters. Part of the book serves as the foundation for the overall perspective, consisting of chapters. In Chapter 1, the introduction, the theoretical perspective of the book's research on the cultural embedding of entrepreneurial orientation is elaborated, the attributes of culture and entrepreneurial orientation in the study are defined, the theoretical origins of the study, the research region, and the rationale for its selection are clarified, and the material composition and logical arrangement of the study are presented. This part forms the research foundation of the book, aiming to provide a comprehensive perspective thats the entire text and establishes the logical framework for subsequent analysis. Part of the book is the main research section, consisting of Chapters 2 to 6, totaling five chapters. It includes regional entrepreneurial characteristics, cultural traditions, cultural dimensions, comparative studies on entrepreneurial orientation, and specific research on the relationship between entrepreneurial orientation and cultural embedding, ultimately drawing the main conclusions of the book. The third part of the book is an extension of the main research, consisting of Chapter 7. In this chapter, the cultural foundation of Zhejiang entrepreneurs, the work values of other regions (surrounding Hangzhou and Nanning), and the impact of culture on cross-regional entrepreneurial investment decision-making are discussed and investigated. This aims to apply the issue of cultural embedding of entrepreneurial orientation to broader research fields and to summarize the author's accumulated research over the years on this topic.