Classic reading on new product development

Author: Hart
Publisher:
Publish Date: 2003-08-01
Features: This is a classic reading material specifically designed for new product development courses, a must-read for managers at all levels, marketing personnel, production staff, and project team members in both production and service enterprises! This book will provide you with a comprehensive understanding of the entire new product development process, from decision-making and innovation to product launch, while also covering the development of new services and manufacturing products. The focus of the book is the role of marketing in new product development and its relationship with the external business environment and corporate culture. Managers and marketing personnel will find it particularly valuable! New product development has always been considered a crucial factor for the economic success of companies and nations, and an essential element for their long-term survival. Do you want to stand out in the fierce global market competition? Then, please carefully study this classic work! New product development is a vital factor for both companies and nations. This book collects research literature from journals in various fields such as product design, marketing, and management, comprehensively elaborating on the entire new product development process from innovation decision-making to product launch, covering both product development and service development. The book includes both in-depth theoretical discussions and vivid examples to support the validity of the theories. Through this book, readers not only engage in an effective "dialogue" with the masters in the field of new product development but also experience the successes and failures of typical cases in a vivid way. The book collects many articles from journals in fields such as marketing, product design, and comprehensive management. It is believed that readers will not only engage in an effective "dialogue" with the masters in the field of new product development but also experience the successes and failures of typical cases in the new product development process in a vivid way. The book elaborates on many methods related to new product development, and we are confident that readers will discover suitable methods relevant to their own businesses or operations.