Entertainment Economy -- Media Power Optimizes Life

Author: (USA) Wolf
Publisher:
Publish Date: 2001-05-01
Features: The power of media optimizes the economy, and entertainment factors transform life! The author is the chief consultant for world-class media and entertainment companies, the founder and senior partner of Booz Allen Hamilton Media & Entertainment, one of the most influential authorities in the American entertainment industry. In this book, he proposes a fresh marketing concept: using entertainment factors to transform our economy. The book introduces a novel marketing approach—using entertainment factors to reshape our economy. Just as in the United States and the entire Western society, the media and entertainment industries are gradually infiltrating all aspects of our economic growth, cultural evolution, and social life with their pervasive influence. Most consumer goods industries are striving to capture consumers' attention, but to move their hearts, "the entertainment economy" is a powerful symphony. From this perspective, the author uses highly readable structure, skillful language, and numerous vivid examples to show readers all the changes and trends occurring in the economic landscape.