Enterprise Strategic Management - (Revised Third Edition)

Author: Song Yun
Publisher:
Publish Date: 2006-07-01
Features: In addition to using a large number of domestic and international corporate examples in the text to support and illustrate the author's arguments, this book also employs the case study method, which has been proven to be highly effective in teaching practice. Each chapter includes three or more cases related to the chapter's theme. For this revised edition, a significant number of new cases have been added for each chapter. Most of these cases come from the author's social practice or are compiled from secondary sources, while the rest are derived from classroom teaching practices. At the end of each chapter, review questions and case studies are provided, with each case followed by thought-provoking questions. This approach is beneficial for both teaching and self-study. Additionally, the book includes an appendix that explains the teaching and learning of case analysis, further enhancing learners' understanding of corporate strategic management. This book can serve as a textbook for undergraduate and graduate students majoring in business management and economic management in higher education institutions. It can also be used by corporate managers and other professionals for self-study or reference in management practice.