Chinese Real Estate: Media Marketing Practical Strategies

Author: Xiao Yong
Publisher:
Publish Date: 2006-09-01
Features: The book "China Real Estate Media Marketing Practical Strategies" is edited by frontline practitioners from two newspapers. It takes the nearly ten years of real estate marketing competition as its main theme, chronicling the ups and downs of the industry and showcasing the role of media as the "eyes of the news" and the "engine of marketing" in the real estate market. — Wei Mingxiang, Secretary-General of the China Journalists Association
The book includes: China Real Estate Media Marketing, Comprehensive Guide to Event Marketing, "Top Ten Military Rules" of Real Estate Media Marketing, and Appendices, followed by Afterword.