Pioneering blue ocean

Author: Zhu Boyong
Publisher:
Publish Date: 2006-01-01
Features: Recommended by the Editor-in-Chief of China Business News, New Planning of Be the Best You Can Be! This book is a copyrighted import from Taiwan. Its prototype is the Blue Ocean Strategy Taiwan Edition—15 Success Stories of Creating New Markets, which was published in Taiwan. It is compiled based on the concept of Blue Ocean Strategy by Harvard Business School Press, selecting 15 success stories of successful Taiwanese enterprises. Creating blue oceans and discovering new markets with no competition have become the dreams pursued by many enterprises and organizations. Through 15 success stories and personal experiences from enterprises in Taiwan, covering traditional industries, high-tech industries, service industries, financial industries, and other fields, this book helps management professionals from various enterprises and organizations in mainland China quickly grasp the essence of blue ocean strategy. Even more valuable is that after each case, Professor Zhu Boyong, who serves as the Dean of Taiwan Benchmark Academy, provides insightful analysis of the case; while Jin Bei, the Research Fellow and Editor-in-Chief of China Business News, offers enlightening comments on the case from a higher theoretical and practical perspective. Valuable success experiences, brilliant commentaries, and analyses—absolutely a rare practical manual for blue ocean strategy! Creating blue oceans and discovering new markets with no competition have become the dreams pursued by many enterprises and organizations. This book mainly uses 15 success stories and personal experiences from Taiwanese enterprises in traditional industries, high-tech industries, service industries, financial industries, and other fields to help management professionals from various enterprises and organizations in mainland China quickly grasp the essence of blue ocean strategy. Even more valuable is that after each case, Professor Zhu Boyong, who serves as the Dean of Taiwan Benchmark Academy, provides insightful analysis of the case; while Jin Bei, the Research Fellow and Editor-in-Chief of China Business News, offers enlightening comments on the case in combination with the actual situation in mainland China. Valuable success experiences, brilliant commentaries, and analyses—absolutely a rare practical manual for blue ocean strategy!