Don't Be a Normal Fool (Brand New Edition 2nd Edition)

Author: Xi Kaixuan
Publisher:
Publish Date: 2006-08-01
Features: Do you know what the easiest mistakes are when investing? Have you ever regretted a purchase? How can you make employees loyal to the company? Do you know how to make friends? Based on the Nobel Prize-winning field of behavioral decision-making and drawing on the author's over a decade of experience in management education, this book reveals common pitfalls in decision-making, uncovers the mysteries of normal human thought, and applies "behavioral decision theory" to real-life scenarios. After reading this book, we hope you can "have less of the normal and more of the rational," giving you an edge in this competitive world. I never recommend books by scholars to businesspeople, as most are thick volumes with only a few useful sentences, but this book is an exception. — Huang Tieying, former Managing Director of China Resources Capital
Professor Xi Kaixuan excels at uncovering the hidden depths of human thought. Once he points out these fascinating insights, we can't help but laugh. Why? Because we realize that we and the participants in his experiments make the same mistakes; we are usually unaware of these errors, but once Professor Xi highlights them, we recognize how foolish they truly are. The reason we make these mistakes is that we are normal people. However, if you read this book, you will become less "normal" and more like Professor Xi—a genius who differs from ordinary people. — Richard Thaler, Professor and Founder of Behavioral Economics and Behavioral Finance
Professor Xi Kaixuan is one of the leading experts in the field of judgment and decision-making globally, and his extraordinary talent is fully displayed in this book. I rarely see a book that combines both theoretical depth and practical value, yet Professor Xi's work achieves both. His academic achievements are highly influential. He uses evidence from experimental research and real-life case studies to explain why we make decision errors and teaches us how to correct them. I wholeheartedly recommend Professor Xi's Don't Be a Normal Fool, and I hope to share it with all readers who explore the rational and irrational behaviors of humans. — Daniel Gilbert, Professor of Psychology at Harvard University and author of Stumbling on Happiness
Reading this book is an enlightenment for the mind and an intellectual development. — Cui Xueping, Supervisor of the Accounting Department at the Agricultural Bank of China
Are you normal? Perhaps you are. Are you foolish? Perhaps you are too. "Normal" decision-makers often make "foolish" decisions, yet they remain unaware of it. These foolish mistakes appear in many decisions, including shopping, investing, hiring, and choosing a partner. Based on the Nobel Prize-winning field of behavioral decision-making and drawing on the author's over a decade of experience in management education, this book helps you uncover the decision pitfalls that people often overlook in their work and daily lives, and teaches you how to correct them. After reading this book, we hope you can "have less of the normal and more of the rational," giving you an edge in this competitive world. Compared to the first edition, this is a completely new version with many additional contents. Published and distributed by China Machine Press. Without the publisher's written permission, no part of this book may be reproduced, copied, or excerpted in any form.