Female Marketing -- World-Class Company Female Market Operation Cases and Practical Strategies

Author: Farah Warner
Publisher:
Publish Date: Not Available
Features: Women represent the most complex, most fragmented, and most easily misunderstood target consumer group today, and 80% of purchase decisions are typically made by them. For any company, regardless of the industry it operates in, any neglect, indifference, or disregard for this consumer group, or avoidance of interaction with female customers, can lead to disaster. On the other hand, if a company is agile, proactive, and adapts to reality, understanding what modern women want, it means the potential for substantial rewards. This book presents a fresh and compelling perspective, telling marketers how to communicate with women and develop this highly potential market. It not only provides numerous ideas but also offers many case studies describing how companies like Procter & Gamble, McDonald's, De Beers, Nike, Home Depot, and Kodak have applied these ideas. For anyone who wants to deeply understand how to market to women, this book is a must-read... This book presents a fresh and compelling perspective, telling marketers how to communicate with women, how to develop this highly potential market. It not only provides numerous ideas but also offers many case studies.