The Way of Brand Innovation for Global 500 Companies

Author: Jin Ming
Publisher:
Publish Date: 2006-01-01
Features: This series of books takes the Fortune 500 companies as the main focus.
1. Talent is the capital for the growth and development of Fortune 500 companies. More and more of these companies have recognized this point. For example, DuPont's transparent human management system, Honda's humanistic approach, and Welch's shared success with his subordinates in General Electric.
2. The new creed of Fortune 500 companies is "less input, more return, faster speed." To stay ahead in competition, companies must learn to keep pace with the times. For example, Sanyo's five key points for creating successful products, Coca-Cola's new formula launch, and Unilever's construction of an aircraft carrier in the food industry.
3. To achieve rapid development, Fortune 500 companies must not only meet customer needs but also satisfy customer interests. For example, Jeff Bezos and his Amazon online bookstore, Whitney's internet auction storm, and Johnson & Johnson's commitment to responsibility.
4. Fortune 500 companies greatly enhance the competitiveness of their products in an invisible way. For example, the birth of the world fashion brand Pierre Cardin, the forward-looking Nestlé food company, and the Volkswagen company that prioritizes customer wishes above all.
5. Fortune 500 companies formulate correct and feasible development strategies, which is the entrepreneurial spirit people pursue. For example, the focused TotalFinaElf, the diversified GE, and the most profitable company—Samsung.
The Fortune 500 companies in this series reflect the operational speed and laws companies face in the context of economic globalization. This series is suitable for modern business managers, HR managers and staff, labor and personnel department officials for reference, as well as for students and teachers of economic management majors.