Heart-to-Heart Sales (Financial and Economic Yiwen)

Author: Michael Bosworth John Holland
Publisher:
Publish Date: 2005-07-01
Features: Maybe you think you have excellent communication skills, but do you know how to "dialogue" with customers? When to speak, what to say, how to say it, and to whom, to secure the customer's budget? If you can understand the 7 principles and 13 core concepts of "Heart-Centered Selling," you will "clone" top-performing sales experts. Highly recommended by Amazon bookstore readers and Jeff Hanson, Channel Business Manager at Apple Computer. Break out of the product framework, discover customer needs, "clone" super salespeople—you can do it too! The author is not a biologist and cannot clone super salespeople, but as a renowned senior corporate consultant, they have developed the "Heart-Centered Selling" method, which can clone the thinking patterns and sales skills of super salespeople and systematically teach them to ordinary sales staff, helping companies create super salespeople. International such as Microsoft, HP, Intel, and Fujitsu have all hired the authors to provide customized consulting services. Now, without spending a lot of money on education and training, just by reading this book, you can absorb the valuable experience of international companies and turn it into your own, becoming a super salesperson. After reading "Heart-Centered Selling," I must say, the analysis in this book is spot-on. With 30 years of experience in sales, I see myself in many chapters of this book. There are ideas and practices that resonate with me, as well as many things worth continuing to learn from. —Jeff Hanson, Apple Computer Channel Business Manager Integrate the golden triangle of customers, business, and marketing to build super sales talent.