Murdoch's New Century -- The Digital Transformation of a Media Empire

Author: Wendy Goodman Rom
Publisher:
Publish Date: Not available
Features: Wendy Goodman Rom's exciting new book brings to life the image of one of the world's most powerful figures, the enigmatic Rupert Murdoch. Through unique access to Murdoch and his ever-expanding media empire, Rom paints a clear portrait of the man who built one of the planet's largest media companies single-handedly. It's a must-read epic story. Media mogul Rupert Murdoch is one of the world's most prominent and controversial business figures, having created a real legend in his time. Murdoch is known for his high-risk investments. Through a series of near-gamble high-risk investments, Murdoch not only gained wealth and influence but also repeatedly disproved the skepticism of the doubters. His current Sky plc is the largest media enterprise he has created in his business career, a behemoth with total assets worth hundreds of billions of dollars. Author Rom dramatically chronicles the strategic adventures of Murdoch's News Corporation in digital media broadcasting, e-commerce, and the creation of Sky plc through interviews with Murdoch himself, his sons, other senior executives, senior managers, and business partners. The book provides a comprehensive analysis of the superb business acumen of the Murdoch family, the operational strategy of News Corporation, and the macro landscape of the media industry.