The Art of Entrepreneurship

Author: (USA) Guy Kawasaki (G.)
Translator: Li Xu Da
United States / USA
Publisher:
Publish Date: 2006-09-01
Features: One of the three giants of Apple, a master of Silicon Valley entrepreneurship. Strongly recommended by Mike Moritz, co-founder of Yahoo, Google, and Cisco, and a partner at Sequoia Capital; Pierre Omidyar, founder of eBay! "Guy once again successfully delivers extremely useful and meaningful knowledge. With concise and clear language, he reveals a principle: focus on things with real value and discard the worthless. If you want to better understand this book, please read its last chapter first." — Pierre Omidyar, founder of eBay, co-founder of Omidyar Network.
"When God created the universe, he followed Guy's advice to start small and focus entirely on it. Yes, not everything has to end perfectly, but as 'The Art of Entrepreneurship' says, there are no absolute guarantees in the world, only great opportunities. Read this book carefully and then start doing remarkable things." — Geoffrey Moore, author of "Crossing the Chasm."
"Learning from personal experience is wise, but learning from others' experiences is even wiser. In 'The Art of Entrepreneurship,' my friend Guy Kawasaki shares his insights by telling his own entrepreneurial struggles and the wisdom he gained along the way. Guy offers timeless, practical help for anyone who wants to start a business, establish an institution, or even join a religion." — Rick Warren, author of "The Purpose Driven Life."
"Anyone who wants to change the world should read 'The Art of Entrepreneurship.' I wish I had this book when I started my American tech company." — Founder and CEO of "Teach America."
"I have built my brand into an internationally renowned one, but after reading this book, I felt a strong urge to abandon my existing business and start over. Guy's book reads like an engaging novel, teaching me valuable lessons I had never heard before." — Jay Conrad Levinson, author of the "Guerrilla Marketing" series.
A new product, a new service, a new company, a new decision, a new institution, anything new—ambitious individuals can discover the path to success in this book. It starts with an unwavering dream, with a rare spark of inspiration in life. People move from initial confusion to enlightenment, ultimately achieving something great. Every person who wants to make the world a better place will be captivated by a great idea. But how do you turn your idea into action?
As early as the 1980s, Guy began consulting for the world-famous Apple company and turned some of its ordinary customers into missionaries. Today, as the founder and executive director of Garage Technology Ventures, Guy has tested his ideas in the startup work of multiple fields. Moreover, as the author of best-selling business books and widely praised business articles, Guy offers sound advice to those striving to realize their entrepreneurial dreams.