IBM Marketing Revolution - Global Leading Companies Teach You to Create a Marketing Blue Ocean

Author: Paul Allen
Publisher:
Publish Date: 2006-06-01
Features: This book collects a large number of innovative marketing ideas, helping companies develop more effective marketing plans. To meet customer needs, marketers must also transition from selling products and services to promoting solutions. This book provides valuable insights for business managers and marketers to expand their thinking and transform their marketing models.