Myth of market share

Author: (USA) Richard Miniter
Translator: Xu Fang
United States / USA
Publisher:
Publish Date: 2006-06-01
Features: This book is a groundbreaking work by the best-selling author. Reading a book filled with innovative ideas is like embarking on a brilliant intellectual journey. Richard Miniter (Richard Miniter) presents some unsettling facts about market share: 80% of super mergers between companies end in failure; in industries worldwide, 75% of profitable companies are not the largest in market share; when Dell did not view market share as a goal, the company; DaimlerChrysler Group stagnated in its pursuit of market share; Boeing experienced a glorious leap in its business after abandoning the of market share. Should we continue to stray further into the expansion of market share, or turn back and shift to a profit-driven direction? After reading this magical book, you will truly feel the impact of ideas that break old theories. Every business professional must read a book with innovative thinking. Market Share Myths is just such a valuable book. Richard Miniter critiques the traditional management theory that has been popular for a century, boldly declaring: market share is merely a fool's game. So many industries have misunderstood the concept of "big," desperately chasing mergers and market share, replacing the pursuit of long-term healthy business development and the accumulation of wealth. Richard Miniter's book is a remedy for success in the increasingly competitive global market.
This book is a groundbreaking work by the best-selling author. Reading a book filled with innovative ideas is like embarking on a brilliant intellectual journey. Richard Miniter (Richard Miniter) presents some unsettling facts about market share: 80% of super mergers between companies end in failure; in industries worldwide, 75% of profitable companies are not the largest in market share; when Dell did not view market share as a goal, the company; DaimlerChrysler Group stagnated in its pursuit of market share; Boeing experienced a glorious leap in its business after abandoning the of market share. Should we continue to stray further into the expansion of market share, or turn back and shift to a profit-driven direction? After reading this magical book, you will truly feel the impact of ideas that break old theories. Every business professional must read a book with innovative thinking. Market Share Myths is just such a valuable book. Richard Miniter critiques the traditional management theory that has been popular for a century, boldly declaring: market share is merely a fool's game. So many industries have misunderstood the concept of "big," desperately chasing mergers and market share, replacing the pursuit of long-term healthy business development and the accumulation of wealth. Richard Miniter's book is a remedy for success in the increasingly competitive global market.