Jack Ma created--the legendary success story of a grassroots entrepreneur who overturned traditional norms

Author: Yang Aixiang
Publisher:
Publish Date: 2006-06-01
Features: For countless entrepreneurs, Jack Ma is a role model. He was originally an ordinary university teacher who, after diving into the business world, built China's largest e-commerce empire—Alibaba—in just 7 years. Unlike those internet legends with impressive backgrounds, Jack Ma was too ordinary. He hadn’t attended a prestigious university, didn’t understand computers, didn’t know about the internet, and was clueless about software and hardware. He didn’t have much money either, and when starting his company, he had to use his home as the office. But he had a dream, and he used his dream to attract and unite a group of dreamers. Their dreams and hard work brought capital’s attention, and with financial support, they gradually turned their dreams into reality. Jack Ma, like all grassroots entrepreneurs, could only rely on himself. This book tells the of such a grassroots entrepreneur—it is a comprehensive analysis of Jack Ma’s success journey. The author clearly analyzes Jack Ma’s path to success from aspects such as entrepreneurship, team building, financing, brand building, and business development. From this, you can also learn about the growth journey and profit model of China’s largest internet company, Alibaba. For countless entrepreneurs, Jack Ma is a role model. He was originally an ordinary university teacher who, after diving into the business world, built China's largest e-commerce empire—Alibaba—in just 7 years. Unlike those internet legends with impressive backgrounds, Jack Ma was too ordinary. He hadn’t attended a prestigious university, didn’t understand computers, didn’t know about the internet, and was clueless about software and hardware. He didn’t have much money either, and when starting his company, he had to use his home as the office. But he had a dream, and he used his dream to attract and unite a group of dreamers. Their dreams and hard work brought capital’s attention, and with financial support, they gradually turned their dreams into reality. Jack Ma, like all grassroots entrepreneurs, could only rely on himself. This book tells the of such a grassroots entrepreneur—it is a comprehensive analysis of Jack Ma’s success journey. The author clearly analyzes Jack Ma’s path to success from aspects such as entrepreneurship, team building, financing, brand building, and business development. From this, you can also learn about the growth journey and profit model of China’s largest internet company, Alibaba.