Bank Marketing Battle Tactics: The Ultimate Guide to Bank Marketing.3

Author: Xiong Yuanjun (Compiler)
Publisher:
Publish Date: 2006-09-01
Features: "The reason for Japan's financial crisis was the unreasonable Japanese financial system, which was built on arbitrary administrative management and financial entanglement, and was not adaptable to the rational American market economy." After the bankruptcy of the long-term credit bank of Japan, Kikuji Takeuchi, the chairman of the comprehensive research committee of the long-term credit bank, bluntly stated in the book "Japan's Financial Defeat":
"America is a hegemonic country. As a small political country in East Asia, Japan had to adopt America's rules. As a result, Japan finally suffered from 'financial defeat.'"
With the rise of China's global status, the pressure Japan faced back then will follow China in various forms.
It is evident that the US and Japan recently have repeatedly put pressure on the appreciation of the RMB, and the underlying reasons are complex, directly testing the wisdom and courage of policymakers.
While financial opening progresses, Chinese banks also face the issue of going global, including the difficult path of overseas listings for Chinese banks.
"Although it may seem that the US has strict requirements for listed companies, it reflects the best international advanced practices. Therefore, even Chinese banks that do not seek to list in the US should strive to align with these requirements as closely as possible," Jeremy Scott, chairman of the global financial services division of PwC, said.
Indeed, Chinese banks must accelerate the reform process and maximize the protection of their interests during the reform process.
As the current chairman of the China Banking Regulatory Commission, Liu Mingkang, still served as the president of Bank of China at the beginning of 2003, he advised with some concerns: "Given the of the banking industry, it is necessary for the government to establish a leadership committee for the banking industry reform and advance the reform of the banking industry step by step. Because the banking industry has a significant leverage effect on the national economy, any mistake could directly affect social stability."
"The World Bank's China expert once said that China's banking industry would need 10 years to prepare for WTO entry. My judgment is that if the preparation is good, it won't take 10 years; if the preparation is not good, 10 years will not be enough," Liu Mingkang frankly admitted. "State-owned commercial banks must strive to become competitive commercial banks within 5 to 10 years, otherwise they will not survive."
With the gradual opening of the financial industry, the marketing of banks in our country will face huge challenges and opportunities brought by foreign-funded financial institutions, and the marketing environment will inevitably undergo profound changes.