Quality Management (Second Edition)

Author: Gong Yiming, Editor-in-Chief
Publisher:
Publish Date: 2004-07-01
Features: "The 21st century is the century of quality." Learning quality management helps people understand the meaning of quality in the knowledge economy era and the characteristics and methods of quality competition. It also helps enterprises improve management, enhance technological innovation capabilities, and increase the quality competitiveness of products and services. This is a need for enterprise development and also a fundamental requirement for every entrepreneur in the 21st century. The second edition of this book is based on the actual situation of quality management in China and systematically elaborates on the basic concepts, theories, and methods of quality management. Chapters 2 to 6 and Chapter 11 have been rewritten, while the content of other chapters has also been partially revised and edited. Additionally, the book appropriately introduces the new trends and hot issues in quality management. This book can serve as a teaching material for students of various disciplines in economic management colleges and universities and for MBA students, as well as a training textbook for enterprise quality management. It can also be used as a reference for individuals in society who are interested in and need quality management. This book is one of the series published under the "Boshe" brand by Fudan University Press.