Public Relations Planning: Business Planning Series

Author: Zhao Ju, Wang Xiaoling (editors)
Publisher:
Publish Date: 2006-08-01
Features: "Public Relations Planning" is part of the "Business Planning Series," edited by teachers from Chongqing Technology and Business University, including Zhao Ju and Wang Xiaoling, who possess extensive experience in planning, public relations teaching, research, and practical operations. As an important category of business planning and a key step in the public relations process, public relations planning involves identifying specific public relations issues that an organization needs to address before implementing activities, analyzing and comparing various relevant factors and conditions, adhering to scientific principles and methods, applying knowledge and experience, and fully utilizing imagination and creativity to determine the theme and strategy of public relations activities. The book consists of ten chapters, introducing and analyzing theories of public relations and public relations planning, internal public relations planning, customer relationship planning, public relations communication planning, government, community, and investor relationship planning, crisis management planning, special event planning, requirements for public relations planners, and public relations planning report writing. The book is characterized by its theoretical foundation and strong emphasis on practical operations. The chapter structure is organized along two main lines: target audiences and events. Based on research into classic public relations works and incorporating the latest achievements in public relations planning, the book is compiled from the authors' decade-long experience in teaching, researching, and practicing business planning and public relations, along with lessons learned from practical work, making it highly practical and instructional.