Event Operation and Management: 21st Century Economics and Management Planning Textbooks

Author: Wang Baolun, Editor-in-Chief
Publisher:
Publish Date: 2006-08-01
Features: This book focuses on event management and operations, starting from the basic concepts of events and incorporating the new ideas of the experience economy. It elaborates in detail on the operational processes of key stages in the event lifecycle. Grounded in the current development realities of the event industry, the book combines theoretical knowledge with practical operations to research and analyze issues related to event planning, operations, services, and management. Relevant case studies are introduced into the classification research to support and supplement the viewpoints and content discussed. The book is rich in content and well-structured, making it suitable for students of tourism and event management, as well as serving as a training textbook and reference material for the event industry.