Marketing Cases and Practices: Fudan Excellence

Author: Yang Shunyong et al. (Editor-in-Chief)
Publisher:
Publish Date: 2006-08-01
Features: How to do marketing? How to do marketing? It is a very practical art. This book focuses on the combination of marketing theory and the marketing practice of Chinese enterprises. It is divided into two parts: Cases and Practice. It adopts diversified methods such as marketing stories, case analysis, thinking training, role-playing, simulation training, and project research to reflect the new dynamics and trends in the development of marketing, enabling a broader audience to grasp the subject of marketing more comprehensively, specifically, and effectively. This book is suitable for a wide range of readers.