Television Production Management: Fudan University

Author: Wang Fu, Wu Fengjun
Publisher:
Publish Date: 2006-07-01
Features: This book is a pioneering work on television production management in China, rich in theoretical innovation. It combines theory with practice and balances practicality with conceptual depth. The book is divided into two parts: Basic Theory and Management Practice. The Basic Theory section systematically discusses the definition of a producer, the history of the producer system, and its comparison between Eastern and Western contexts, as well as the categories of producers, the qualities required of producers, the institutional design of the producer system, and the theoretical foundations of production management. The Management Practice section comprehensively elaborates on various processes in television production management, including topic selection, planning, program production, drama production, financial oversight, human resource management, and public relations. This book not only summarizes the experience of the producer system reform at CGTN but also incorporates the production management practices of Phoenix TV, CNN, and BBC. It also interweaves and analyzes numerous classic cases, making it suitable as a textbook for university film and television programs and as training material for television producers. Additionally, it holds significant reference value for television theory research.