Entertainment Wealth Code: Igniting the Media's Heart Economy

Author: Zhang Xiao Zheng
Publisher:
Publish Date: 2006-07-01
Features: This book is divided into two parts. The first part is case studies, including analyses of the successful experiences of media such as Hunan TV Station, Light Media, Huayi Brothers, Alibaba, Phoenix TV, Time Warner HBO, Viacom MTV, Disney ESPN, etc. The second part is theoretical integration, elaborating on the essence of entertainment, as well as seven integration models for the development of the entertainment industry and media industry.