Strategic Marketing for Large Clients: You Are the Sales Champion of Tomorrow

Author: Lu Baiming
Publisher:
Publish Date: 2006-07-01
Features: Learn from this book to master four effective questioning methods, as well as the specific methods and techniques to use these questioning methods to uncover true needs. Learn from this book to grasp the "Bowling Principle" of industry marketing planning, as well as the "Funnel Principle" of project process management to ensure goal achievement. Learn from this book to bridge the gap with key decision-makers by understanding their characteristics, daily discussion topics, standards for success, and desired outcomes, thereby successfully selling products or services and achieving continuous sales.