Marketing Science (6th Edition) (Includes CD-ROM)

Author: (USA) Ram and others
Publisher:
Publish Date: 2003-01-01
Features: The new edition of the marketing textbook inherits tradition, bringing students and teachers extraordinary value. Extensive research ensures this edition provides a comprehensive and updated introduction to the field of marketing. Through hundreds of fresh cases, it explains fundamental principles and presents new concepts and theories vividly and in detail. The book is organized around marketing organizations, offering students an enjoyable introduction to the dynamic world of marketing. It is designed for undergraduate and graduate students in marketing principles courses at two-year and four-year universities. In two-year schools, this course is an elective; in four-year schools, it is an introductory course for business school students upon enrollment, and it is also a required course for business and advertising majors.