Marketing has no rules, execution has standards

Author: Tao Jianhong et al.
Publisher:
Publish Date: 2005-04-01
Features: The author reveals the inner workings of successful marketing campaign executions for the first time. These practical secrets will help you quickly become a marketing expert. In recent years, the marketing models in the fast-moving consumer goods (FMCG) industry have continuously sought innovation, driven by changing consumer demands. This book is one of the most comprehensive and professional practical guides on pharmaceutical health products and cosmetics marketing in China to date. Standing from the perspective of the industry, the author focuses on planning and execution capabilities, analyzing the essence of practical and executable cases of renowned brands, revealing their execution secrets for the first time, and disclosing some marketing rules and execution standards. It has strong operational guidance and is suitable for the startup of new brands and the enhancement of established brands. The core marketing concept of the 6-force brand marketing formula proposed in the book is highly forward-looking, professional, and practical, forming a self-contained system with clear rules and standards. The book systematically presents rules and methods for problem-solving, offering valuable guidance for the marketing and promotion of fast-moving consumer goods. Whether you are a marketing expert or a novice, this book is a worthwhile read. It can also serve as a reference for faculty and students in marketing and management programs at universities.