I work in public relations in the United States -- An analysis of practical strategies in the American public relations workplace

Author: He Hongyang
Publisher:
Publish Date: 2004-01-01
Features: The purpose of this book is to provide first-hand insights into the practicalities of the American public relations industry, helping public relations professionals understand how high-tech public relations in the United States operates in a highly competitive environment. It deciphers the secrets of success for public relations professionals, analyzes the qualities they need to thrive in the workplace, and explores how they can continuously bring credibility and benefits to their companies. The book also aims to reveal the mysteries of success for newcomers to the public relations field. The author hopes to introduce the workings of the American high-tech public relations industry in an accessible manner, enabling readers to absorb comprehensive knowledge of the public relations profession in the shortest time possible. The primary readers of this book are public relations professionals across various industries, as well as students majoring in economics and management and MBA candidates.