Brand breakthrough

Author: Yang Lin
Publisher:
Publish Date: 2006-06-01
Features: Consumer satisfaction management as a business strategy is currently the most advanced management concept. This book introduces what consumer satisfaction is and its relationship with corporate value. It provides insights into the survival and development of businesses in the current competitive environment and rules, suggesting that companies should build a sustainable competitive advantage in consumer satisfaction, integrate it into the entire business system, and enhance their brand effect by adjusting business focus and models to establish and improve brand awareness, recognition, loyalty, and satisfaction. Through the application of rich examples and data, it analyzes the relationship between consumer satisfaction, corporate profits, and assets, integrating consumer resources to achieve success in the capital market. The book also includes a systematic consumer satisfaction index application tool software (CD-ROM).